DANAYAD brings you only the best of Seoul fashion.

Based in the fashion capitals of Seoul and Paris, DANAYAD presents a carefully curated collection designed for fashion enthusiasts across Europe. Our goal is to simplify access to the most prestigious Korean brands and designers that value the longevity of the products they offer. DANAYAD makes international shopping easier than ever before.

All collections are crafted by talented Korean designers and are rigorously selected and quality-checked by the DANAYAD team. This guarantees that only the most refined and authentic pieces make it to your wardrobe. 

Starting in the heart of Paris, DANAYAD strives to Europeanise access to Korean fashion. With our commitment to quality, authenticity, and sustainability, we promise to expand the horizons of the fashion landscape, one exceptional piece at a time.

Delivering you new concepts, new statements and new fashion.

New Concepts Curated by Seoul