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DANAYAD's Brand Selection of the Month, where discerning style meets compelling narratives.

In this curated space, we reveal the hidden gems of Seoul's fashion industry,
offering an insider’s view into the innovative spirit driving each collection.
Join us as we explore the nuanced stories behind each brand, delving into their ethos, craftsmanship,
and unique contributions to the fashion landscape.

This month, DANAYAD
features 'VEDERMI', a brand whose philosophy centers on "Visualising Essays."
Add happiness to your life with VEDERMI's pieces, which embody the brand's
authenticity and spread love through design.

COLLECTION INSPIRATION

Unseen Structure

Vedermi is a contemporary fashion brand that places a strong emphasis on precision in pattern-making and oversized silhouettes, with each design personally crafted by the director. The brand's name, derived from the Italian phrase "vedermi," meaning "seeing myself," reflects its core philosophy—helping individuals discover their true personal style through clothing. By using fashion as a medium for self-expression, Vedermi strives to create garments that not only embody meticulous craftsmanship but also empower wearers to embrace their unique identity.

In an era where we choose brands based on
our own tastes, I'll introduce the story of memorable brands through key
keywords.

BRAND KEYWORD-1

#Director’s Value: Concepts and intentional design

The director believes that every detail of Vedermi’s clothing should reflect a clear vision and purpose. Every element, from fit and color to fabric, is carefully crafted to express the brand’s unique identity. This commitment to precision is why the director continues to study pattern-making and sewing, creating designs that stand out.

BRAND KEYWORD-2

#A unique yet refined style

The core value of the brand is to create clothing that stands out without being overwhelming. It’s about subtle uniqueness—something that can’t be found in other brands. The designs are wearable, yet they can only be experienced through Vedermi’s distinct identity.

BRAND KEYWORD-3

#Breaking Boundaries, Redefining Style

Vedermi uses unique details and a diverse range of fabrics to create clothing that feels both familiar and refreshingly new. The designs effortlessly blend the lines between menswear and womenswear, classic and modern, creating a true crossover style. Each piece is thoughtfully crafted, reflecting the designer’s deep reflection and delicate touch, ensuring that every garment tells a story of its own.

DIRECTOR’S NOTE FROM VeDerMI

Vedermi will never design clothes that can be found anywhere else.

I am committed to maintaining the uniqueness of each piece, staying true to my vision and meticulous standards.

Every garment is crafted with care, reflecting my unwavering dedication to creating something truly special for you.