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DANAYAD's WEEKLY HIGHLIGHTING BRAND : YUPPE

This edit turns the spotlight on YUPPE — a designer brand born from the meeting of “a man and a woman who create clothes.” Built on simplicity, YUPPE’s pieces carry subtle points of distinction, highlighting restraint and color while moving beyond the pull of passing trends.

 At its core, the brand name holds another meaning: “to be beside you.”

True to this spirit, YUPPE seeks to offer not only clothing, but quiet comfort — designs that feel like companions in the rhythm of everyday life. 

Each piece reflects a balance of clarity and emotion, resonating as both wearable and meaningful. With YUPPE, style is not about chasing the moment, but about creating a presence that endures — understated, thoughtful, and deeply reassuring.

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BUTTON STRIPE T-SHIRT_NAVYBUTTON STRIPE T-SHIRT_NAVY
YUPPE
BUTTON STRIPE T-SHIRT_NAVY Sale price€100,00 EUR
COLLAR SHORT CARDIGAN_NAVYCOLLAR SHORT CARDIGAN_NAVY
YUPPE
COLLAR SHORT CARDIGAN_NAVY Sale price€95,00 EUR
COTTON LINE PANTS_KHAKICOTTON LINE PANTS_KHAKI
YUPPE
COTTON LINE PANTS_KHAKI Sale price€110,00 EUR
PAINTED STRIPE T-SHIRT_IVORYPAINTED STRIPE T-SHIRT_IVORY
YUPPE
PAINTED STRIPE T-SHIRT_IVORY Sale price€53,00 EUR
LACE OLIVE SHIRT_WHITELACE OLIVE SHIRT_WHITE
YUPPE
LACE OLIVE SHIRT_WHITE Sale price€83,00 EUR
OVER TWEED JACKET_IVORYOVER TWEED JACKET_IVORY
YUPPE
OVER TWEED JACKET_IVORY Sale price€269,00 EUR
FRILL TUCKED SHIRT_SKY BLUEFRILL TUCKED SHIRT_SKY BLUE
YUPPE
FRILL TUCKED SHIRT_SKY BLUE Sale price€99,00 EUR
ESSENTIAL DENIM PANTS_BLUEESSENTIAL DENIM PANTS_BLUE
YUPPE
ESSENTIAL DENIM PANTS_BLUE Sale price€110,00 EUR