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2024 Fall/Winter has come
and Choco Brown has won the thrown of the trendiest colour of the season with brand feeds absolutely stained with this hue.
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High-end brands such as Bottega Veneta, Saint Laurent and Hermès were also no exemption to embracing this trend.
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So naturally, we ask ourselves -
why is it that brown is a recurring symbol colour for Fall/Winter?
001. The Psychology of Warmth
Brown tones evoke feelings of warmth and comfort.
As temperatures drop in the fall, people naturally gravitate toward colours that offer a sense of coziness.
Brown perfectly satisfies this psychological need, making it a seasonal favourite.
002 THE RISE OF OLD MONEY STYLE
Old Money Look, also referred to as Quiet Luxury also gears the demand for the shade within our wardrobes.
This style uses brown to convey a refined and sophisticated aesthetic without the need for flashy designs and colourways.
The rich, subtle elegance of brown captures the essence of quiet luxury, making it a go-to colour for those looking to embody this timeless style.
003 classic appeal
Brown is a colour that reappears every fall, a timeless staple that transcends basic trends.
Its charm provides a sense of stability and elegance that is recognised with the big fashion audience,
which is why it continues to be a beloved choice in fashion,
year after year.
While neutral tones like brown remain popular, recent collections have paired the calming presence of brown with bold accents,
like neon colors, to create a more dynamic and energetic aura.
The styling ensures that the classic tone remains fresh, offering both tradition and modernity.
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To sum up, fall/winter might feel a little lackluster without brown.
Constantly reinvented, this tone remains essential to the season's aesthetic.
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So - how many brown items will you be picking up this Fall?
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Drop down your thoughts and let's keep this in our Archives x