Digital printing is redefining fashion’s creative canvas,
breaking free from basic patterns to explore custom designs with a sustainable edge.
Imagine merging fashion with individuality — recipe starter to trompe-l’oeil.
This new age of digital printing is transforming wardrobes, aligning with the consumer demand for ultra-personalized style.
Welcome to the unlimited frontier of digital printing in fashion.
Welcome to the unlimited frontier of digital printing in fashion.
001
Recipe Starter
Spring/Summer 2025 is about to take #FOODINFASHION to new levels, bringing diversity and flavor to the forefront.
With the spotlight back on nourishing foods and the “Chefcore” movement on the rise, even overlooked ingredients are making a stylish comeback among younger audiences.
Loewe’s viral tomato meme clutch, for instance, is a fresh recipe for viral appeal, mixing food culture with fashion in an unexpectedly delightful way.
002
Rodeo Renaissance
From Coachella to A/W 24/25 runways, Western vibes are sweeping fashion with a modern twist.
The cowboy core aesthetic reinvents rugged countryside charm through an urban lens, blending the allure of the rodeo with sleek, updated designs. #COWBOYCORE is trending with a 299% surge on TikTok, as Western patterns and refined details entice not only Gen Z but a sophisticated, all-age fan base.
This is the era of the rodeo renaissance, where the Wild West collides with contemporary chic.
003
Show Snacks
Step right up to the circus-themed world of show snacks!
These dopamine-inducing designs, splashed across A/W24’s #CIRXUSART runway, are set to return for S/S 2025 with playful snack motifs.
#SWEETTREAT on TikTok has surged by 341% as nostalgic snack designs—think popcorn, hotdogs, and ice cream—create a sweet yet punchy aesthetic.
It’s a bold fusion of cartoon vibes and statement stripes that has kidults and teens alike craving more.
004
Tulip
Move over, roses—tulips are blossoming as fashion’s latest darling.
This flower is making waves in womenswear and kids' collections alike, thanks to its pure yet commercially captivating appeal.
Loewe’s tulip-inspired designs at the MET GALA set the stage for the flower's rise, and as we approach spring and Valentine’s Day, searches for tulip patterns are up by 12% year-over-year on Google.
The connection of fashion and nature is clear: tulips bring a fresh pop of color to everyday style.
005
Trompe l’oeil
Trompe l’oeil has become fashion’s stylish sleight of hand, delivering visual illusions of jewelry and accessories for a lighter, sustainable wardrobe.
Popular among youth and “kidult” brands, these prints alternate between refined and playful, sometimes combining with fabric appliqués for a 3D effect.
Interest in “trompe-l’oeil” for clothing has climbed 4% on Google, illustrating digital technology’s role in pushing fashion's boundaries and infusing everyday style with artistic illusion.
Digital printing has become more than just a fashion technique—
it’s now a crucial element in reshaping how we style ourselves and define fashion consumption.
Combining personalization with sustainability, digital printing broadens our choices of what to wear,
proposing a seamless way to integrate fashion into everyday life.
What print would you choose for your T-shirt?
Drop down your thoughts and let's keep this in our Archives x