Small is no longer captivating.
Today, people are drawn to oversized items with an almost magnetic fascination.
Jacquemus’ latest collection, with its towering bags and accessories, grabs attention and elevates accessories into works of art.
This trend goes beyond sheer scale—it's about amplifying individuality and presence.
Discover the allure of exaggerated design.
see the big picture
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Jacquemus Saint-Tropez Pop-up
In 2024, Jacquemus launched a pop-up in Saint-Tropez, France, with giant marketing installations like a massive postcard and button, highlighting the brand’s unique flair in a bold way.
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Gentle Monster 'Future Retail'
South Korea’s Gentle Monster introduced its "Future Retail" concept by integrating enormous structures into the store space, expressing the brand's experimental and futuristic vision.
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Alexander Wang Bodywear Collection
Alexander Wang showcased the modern edge of its bodywear collection with a colossal 3D media advertisement displayed on the Golden Gate Bridge, capturing attention with a bold, striking presence.
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Marc Jacobs New York Pop-up
Marc Jacobs set up an 8-meter-high, 7-meter-wide inflatable structure for two days on Ludlow Street in Manhattan's Lower East Side, presenting the brand’s distinct style in a bold, artistic installation.
Bibbidi-Bobbidi-Boo
Bibbidi-Bobbidi-Boo
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Loewe 'David Sims' Campaign
Loewe’s 2022 Fall/Winter campaign presented a surreal fashion lookbook featuring
a giant pumpkin-shaped installation and sculptural backgrounds, creating an ethereal,
dreamlike atmosphere.
The fusion of giant artwork and fashion delivers a fresh experience through bold artistic statements.
These monumental installations capture our limited attention in one sweeping moment, stirring emotions and engraving brand identity deeply in our minds.
The bigger it is, the more it stands out—and the more unforgettable it becomes.
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