Rethinking the Runway: Without the Catwalk
Designers are leaving the runway behind in favor of unique, immersive settings.
These alternative fashion shows are reshaping how collections are presented,
allowing for a more personal connection between the designer and the audience.
Discover how non-traditional shows are pushing the boundaries of fashion’s creative expression.
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Jennyfax SS25 'Circle of Woman'
Jennyfax’s SS25 collection by Chien-Pang Shu captures the magic of childhood memories.
Soft, girlish details meet structured tailoring, creating a balance of innocence and maturity.
On the runway, models recreated scenes of young girls gathering and sharing stories—a nostalgic and heartwarming spectacle.
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Paloma Wool SS25 'Webcam Girl Universe'
Paloma Wool drew inspiration from the “Webcam Girl World,” showcasing a unique ASMR-inspired runway.
Models interacted with glass panels, creating sounds that paired with Ana Roxanne’s live music performance.
The show was an immersive art piece, merging fashion and sensory experience.
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FDMTL SS25 'Can't Remember'
Marking its 20th anniversary, FDMTL brought its first-ever runway to life with raw energy.
Designer Tsuyoshi paired rugged denim pieces with a powerful live performance by his favorite rock band, The Band Apart.
The show reflected the brand’s craftsmanship and deep cultural roots.
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Avavav SS25 'Forza e Coraggio'
Avavav turned heads yet again with their bold SS25 show themed “strength and courage”
Models strutted (and stumbled) on a running track wearing Adidas Originals collaborations,
blending humor with boldness. It was playful chaos that only Avavav could pull off.
This SS25 season wasn’t just about clothes—it was a playground of experimental brilliance.
Jennyfax took us on a journey exploring the delicate dance between innocence and maturity.
Paloma Wool brought sound into the mix, turning the runway into an immersive ASMR dreamscape.
Avavav shattered conventions with humor and personality, proving that bold creativity knows no bounds.
And FDMTL? They captured time and emotion, weaving their brand identity into a debut runway filled with raw, heartfelt energy.
This season reminded us that fashion isn’t just about what we wear—it’s an art form that tells stories,
reflects our time, and connects us to something greater.
Which collection would you want a front-row invite to?
Drop down your thoughts and let's keep this in our Archives x