DANAYAD's Brand Selection of the Month, where discerning style meets compelling narratives.
In this curated space, we reveal the hidden gems of Seoul's fashion industry,
offering an insider’s view into the innovative spirit driving each collection.
Join us as we explore the nuanced stories behind each brand, delving into their ethos, craftsmanship,
and unique contributions to the fashion landscape.
This month, DANAYAD
features 'EKIETA', a brand whose philosophy centers on "Visualising Essays."
Add happiness to your life with EKIETA's pieces, which embody the brand's
authenticity and spread love through design.
24 FALL COLLECTION INSPIRATION
Sinai Mountain
EKIETA's FW24 collection, 'Sinai Mountain,'
transforms the barren and remote landscape of rocky mountains into a poetic
metaphor for life's journey. The collection's colors and materials echo the
textures of sandstone and sedimentary rock, creating a tangible connection to
nature's enduring elements. Through the Sinai Mountain collection, EKIETA
conveys a profound message: our life's wanderings will eventually crystallize
into solid realizations.
In an era where we choose brands based on
our own tastes, I'll introduce the story of memorable brands through key
keywords.
BRAND KEYWORD-1
#Director’s Value: Authenticity andStorytelling
Beyond conventional fashion, EKIETA carries a
profound narrative. More than just creating pieces to be bought and worn, the brand brings essays to life through visual storytelling. Through daily messages from the director and meaningful dialogue with its community, EKIETA nurtures genuine connections with those who embrace the brand's philosophy.
BRAND KEYWORD-2
#The craftsmanship of Ekieta.
To bring EKIETA's unique narrative and identity to
life, the designer takes a hands-on approach to craftsmanship. With meticulous attention to quality and durability, the brand makes significant investments in excellence, ensuring each piece embodies the brand's commitment to exceptional
design.
BRAND KEYWORD-3
#Sending a New Vision : Loveand Peace
EKIETA is a brand that presents more than just
fashion—it offers a new vision in life. Centered on the message of "Love and Peace," the brand transcends seasonal trends to create enduring value.
The brand name EKIETA inspired by the idiom "Ae-gi-ae-ta," meaning "Loving yourself is loving the others." Like an intellectual companion, EKIETA guides its community to approach life with wisdom and reflection.
DIRECTOR’S NOTE FROM EKIETA
EKIETA focuses on exceptional fabrics and
refined stitching techniques to create pieces that every single one of client
can cherish for years to come. Through thoughtfully crafted products with
authentic stories, we aspire to bring moments of joy to your everyday life. We
invite you to join us with a heart that embraces both self-love and love for others.
We sincerely thank everyone who has embraced EKIETA.
Enjoy Brand of the month special 10% off (06/11/2024~26/11/2024)
EKIETA's KEY RECOMMENDATIONS
