DANAYAD's Brand Selection of the Month, where discerning style meets compelling narratives.
In this curated space, we reveal the hidden gems of Seoul's fashion industry, offering
an insider’s view into the innovative spirit driving each collection.
Join us as we explore the nuanced stories behind each brand, delving into their ethos, craftsmanship,
and unique contributions to the fashion landscape.
This time, DANAYAD
shines a spotlight on ‘OVRL.’
At DANAYAD, we resonate deeply with OVRL’s philosophy of "focusing on the essence."
Discover products that embody a unique own aura, steering clear of fleeting
trends and fast-paced fashion!
24 FALL AND WINTER COLLECTION INSPIRATION
From the Contours
OVRL’s FW24 collection explores the beauty of graceful curves and intricate details.
Crafted with soft fabrics and refined silhouettes, it harmonizes modern simplicity with timeless allure. Beyond its versatile forms, this collection empowers you to define your style in your own unique way.
In an era where we choose brands based on
our own tastes, I'll introduce the story of memorable brands through key
keywords.
BRAND KEYWORD-1
#OVRL’s Direction and Values
Rather than chasing fleeting trends, OVRL seeks modernity within classic designs, often reflecting contemporary influences
through the choice of materials for its bags. Additionally, as an item meant to be worn, OVRL gives priority to the usability and structural details.
BRAND KEYWORD-2
#The Birth of OVRL
OVRL is the collaborative vision of two
creatives with a background in metal craft and design, who have extensively explored the realms of handbags and shoes. Their expertise in crafting unique forms and materials drives their commitment to balancing sculptural artistry with practicality. They focus on creating designs that are unique but does not feel unfamiliar or uncomfortable.
BRAND KEYWORD-3
# OVRL’S distinction
‘Unfamiliar Novelty’— a design that feels both present and subtly absent. This seamless blend of structural aesthetics, functionality, and distinctive color palettes defines OVRL’s unique identity.
DIRECTOR’S NOTE FROM OVRL
Not merely a minimal design, but one-of-a-kind design—each handbag is imbued with intricate details. OVRL director believes that the global market, especially Paris, the epicenter of fashion, will appreciate
this distinction.
The director hopes that OVRL’s vision of Seoul’s modern classic will resonate with Parisian consumers.
Enjoy Brand of the month special 10% off (06/01/2025~25/01/2025)
OVRL's KEY RECOMMENDATIONS
