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DANAYAD's Brand Selection of the Month, where discerning style meets compelling narratives.

In this curated space, we reveal the hidden gems of Seoul's fashion industry, offering
an insider’s view into the innovative spirit driving each collection.
Join us as we explore the nuanced stories behind each brand, delving into their ethos, craftsmanship,
and unique contributions to the fashion landscape.

This month, DANAYAD shines a spotlight on the brand 'OCTOBER SECOND'.
DANAYAD focuses on "Timeless," which is an OCTOBER SECOND’s philosophy.
Discover products that will accompany you for a long time during special
moments!

24 FALL COLLECTION INSPIRATION

Gender-Neutral

OCTOBERSECOND’s FW Collection, ‘Gender-Neutral’, expresses individuality and equality, moving beyond the traditional fits that distinguish between men and women. It contains the message that fashion should break free from gender boundaries, allowing
everyone to express their unique style more comfortably.

In an era where we choose brands based on
our own tastes, I'll introduce the story of memorable brands through key
keywords.

BRAND KEYWORD-1

#SINCERE ATTITUDE OF THE DIRECTOR OF OCTOBER SECOND

Clothes worn on special occasions or anniversaries
have some kind of symbolic meaning, bringing back memories and emotions from those moments.
For this reason, clothes and memories have a deep connection.
OCTOBER SECOND carefully makes their products with the hope that they stay in your wardrobe, preserving those precious memories for many years to come.

BRAND KEYWORD-2

# THE BIRTH OF OCTOBER SECOND

The brand became ‘OCTOBER SECOND’ on October 2nd,
coinciding with the founder's birthday, with the meaning that its own brand was newly born.
OCTOBER SECOND is a women’s clothing brand that pursues classicism and individuality with the theme of Timeless rather than simply following trends. The brand aims for their items to blend harmoniously with each person’s individuality, leaving a sophisticated impression without being excessive.

BRAND KEYWORD-3

# FEEL THE ANOTHER LEVEL OF DURABILITY

With the intention of being there for your special
moments, OCTOBER SECOND strives to provide a perfect set of clothes that will last in your wardrobe.
The brand uses high-quality fabrics and materials, focusing on durability to minimize changes and damage over time while imagining OCTOBER SECOND’s clothes that will stay in your wardrobe for a long time.
Although beautiful and sophisticated designs are important, the brand believes the fit—comfortably flattering and elegant—is the key element. That’s why the brand invests in enhancing overall quality without compromise.

DIRECTOR’S NOTE FROM OCTOBER SECOND

When you think of OCTOBER SECOND,
the director hopes you to see their items as garments worth collecting and keeping,
those that will accompany you at the important moments and always be with you in your memories.

Thank you sincerely to all the customers who love OCTOBER SECOND.