2025 DANAYAD POP-UP IN PARIS
Seoul's Aesthetic Takes Over Paris
On January 31, 2025, the heart of Paris’ trendy Le Marais district witnessed the grand debut of Danayad’s first-ever pop-up store.
Under the slogan “New Concepts Curated by Seoul” this milestone event showcased a meticulously curated selection of 18 pioneering
Korean brands, leaving an indelible impression on global fashion enthusiasts.
DANAYAD PARIS POP-UP
DANAYAD PARIS POP-UP
001
A Glamorous Prelude: The Exclusive VIP Event
The day before the official opening, Danayad hosted an exclusive VIP event to celebrate its arrival in Paris.
A gathering of the city’s fashion elite and influential press members experienced firsthand the refined aesthetics of Seoul.
The space was transformed through sophisticated art direction, seamlessly blending Korean elegance with contemporary design.
The event also delighted guests with an innovative culinary experience, featuring ‘Maksa’ (a fusion of Makgeolli and soda) alongside a curated selection of traditional Korean delicacies rice cake such as Baekseolgi, Songpyeon, and Kkulddeok.
This unique fusion of flavors offered an immersive, multi-sensory experience that set the tone for the days to follow.
002
A Spatial Narrative of Seoul’s Aesthetic
Danayad’s pop-up was not just a retail space—it was a cultural statement. Every element of the store design reflected a harmonious fusion of Korean tradition and Seoul’s modern urban sensibilities, setting it apart from conventional retail environments.
Industrial metal structures and black color accents conveyed a contemporary, city-inspired ambiance, while warm beige tones introduced an inviting, elegant atmosphere.
At the heart of the space stood a striking display of ink pillars in varying heights, symbolizing Korea’s past and present. Meanwhile, window designs reminiscent of traditional Hanji screens projected an aura of purity and serenity, offering passersby a refreshing visual experience amid the bustling Parisian streets.
This seamless integration of brand philosophy and spatial storytelling elevated the pop-up into an artful expression of Seoul’s distinct aesthetic.
003
Seoul’s Finest Collections Captivate a Global Audience
Through this groundbreaking pop-up, Danayad established itself not just as a brand, but as a dynamic cultural platform—one that brings Seoul’s innovative design ethos to the global stage, redefining the way the world experiences Korean fashion.
Through this groundbreaking pop-up, Danayad established itself not just as a brand, but as a dynamic cultural platform—one that brings Seoul’s innovative design ethos to the global stage, redefining the way the world experiences Korean fashion.
Thank you & Good bye, Paris