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your only destination for seoul vogue

new concepts curated by seoul

brand of the week

ASURA

your wardrobe necessities

everyday essentials

"New Concepts Curated by Seoul"
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DANAYAD, bringing you only the best of Seoul’s fashion 

Based in the fashion capitals of Seoul and Paris, DANAYAD presents a curated collection crafted for the discerning fashion enthusiasts across Europe

All garments made by the skilled designers of Korea, are  individually picked out and quality checked by the DANAYAD team, ensuring that only the finest and authentic Korean pieces make their way to your wardrobe.

BRAND FOCUS

SARTU

Enter to SARTU: To be, rather than to have

SARTU focuses on reducing unnecessary embellishments, and creating a minimalistic life style.
TYE bags are born from the designer's ethos, enhancing the essence of materials by using the finest materials to create long-lasting products.